SEO, commonly stands for search engine optimization, is a very common technique or say a strategy used by many webmasters and content developers for the promotion services of their websites and web pages. The importance and the need of SEO is not hidden from anyone. It is the new trend, the new way to promote or advertise a website or a webpage effectively. SEO is not something new in the field of online marketing. This process was quite important in the past and with the growing hunger of better content and its related stuff, it has now become a must thing for any website or a web page.
Search Engines
There were quite a few search engines in the past also, commonly named as Alta vista, excite etc, who have now extinct by the hands of new technology and a greater need of quality content. Today we all majorly depend on the most popular search engines i.e. Google, msn, yahoo, Bing etc. Our lives revolve around them to fulfil our needs and for the accurate answers of our questions. Undoubtedly, the most used and the highest- ranked search engine today is Google. Google is the first priority of every student, teacher, businessman, and writer etc to curb their queries. It has redefined the search engine optimization process to the core.
Google & the Panda and Penguin Algorithms
Google is the most popular name in the internet world and hence is known by every single body. Since it is opt by everyone, there is a real possibility of the perceived threats and excess trafficking. Considering this issue, Google has come up with two updates formerly known as Google panda update and Google penguin update.
With the advancement of Google panda update and Google penguin update, it has now become possible to erase all the poor and unethically high- ranked websites from the internet world. Google aspire for clean and authentic content and following its desire it has invented these updates that not only takes action against the poor and the low quality content but also grant penalties for paid links, key words stuffing, back linking, exact match key words, over optimizing and spamming.
Effects on SEO
Now the question that is in dire need to be answered is what is exactly left in SEO after these updates? Well it’s difficult to answer but the most probable things that could be seen is the best use or say the excellent use of high level writers and its high level content. Plus, by keeping the keywords down to 2 per a paragraph can help against these updates. This will not only keep it clean but simple also, something that Google is really fond of.
Final Word
Search engine optimization has become a must thing to attract the readers and writers towards a website. Even after the introduction of these updates, there are many websites who are doing well with their architecture and maintenance. On contrary, it should also be made sure that while following the ritual of promoting one’s website one should not forget the importance of quality of content and material.
Author Bio:
Maria Bennett is a guest blogger for Next Day Flyers , an online printing company where you can order custom postcards, brochures, flyers and more for your small business. Their prices are great and quality is top-notch.
The post How Google Panda and Google Penguin Affect SEO appeared first on TechVela.
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