Such URLs are impossible to type, when you're following a link in a printed document. And even if you're including them on a web page for someone to click on, their sheer length makes the page look messy. Which is why many web sites, including this one, have started using the services of URL-shortening sites such as Bitly.
But here's the problem. How do you know where the shortened link is going to take you, if you can only see the shortened version in your browser and not the full unexpurgated version? In the case of Bitly, specifically, the answer is simple.
http://www.techsupportalert.com/content/worried-about-clicking-bitly-link-follow-tip.htm
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